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Ice fishing heats up in Minnesota

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“That first bite is always best,” said Dan Iversen, owner of Metro Lakes Fish House Rental. “It’s slowed down now, as it always does. But sunnies and crappies are still going on Minnetonka, and some walleyes are being caught.”

Iversen just started pulling his rental houses onto Minnetonka, over about a foot of ice.

Minnesota leads all states in sales of ice-fishing gear, which the U.S. Fish and Wildlife Service estimates is a $250 million annual business nationwide.

By some estimates, about 70 percent of winter-fishing transactions occur in the three states of Minnesota, Wisconsin and Michigan.

Clam — builder of portable fishing shelters and other gear — and electronics maker Vexilar are among Minnesota’s leading manufacturers of ice fishing equipment.

“Our sales are way above projections this winter, and good ice is one reason,” said Tom Zenanko of Vexilar. “It isn’t just in Minnesota. I was talking to a guy near Sidney, Nebraska, the other day and he had 10 inches of ice there, just like they do near Toronto. People in northern Missouri are even fishing through the ice.”

Rapala, headquartered in Minnetonka and the world leader in fishing lures, this past year jumped into the ice-fishing game “with both boots,” as president Tom Mackin described it, buying big players StrikeMaster of Big Lake, Minn., and Swedish blade maker Mora Ice.

Additionally, Rapala formed marketing and distribution partnerships with Marcum, manufacturer of electronic sonar gear and underwater cameras, and Otter Outdoors, which builds portable ice fishing shelters and sleds.

Rapala will market its new products worldwide, including in Russia. “Ice fishing is huge in Russia,” Mackin said.

Perhaps.

But the sport is unlikely anytime soon to be as popular there or anyplace else as it is in Minnesota, where even now, someone, somewhere — perhaps on Mille Lacs, traditionally the state’s premier walleye lake — is pulling dinner through an icy cylinder.

Yes, of course, the usual caveat and warning: Ice is never safe.

So exercise caution.

Then do what Minnesotans have done since statehood in December, January, February and March.

Go fish.

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