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Pot a $200 million industry in Colorado

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Rick Garza, deputy director of the Washington State Liquor Control Board, said his agency first needs some basic numbers: How many customers will there be? Is it 363,000, as the state once estimated? Or will more people dabble, now that it’s legal under state law? And how much will they consume? About a half-pound, on average, as the state predicted? Or double that, as Colorado’s medical marijuana patients do?

“Once you get a feel for what that market looks like, it drives everything else,” Garza said.

Both states are plowing ahead, but also awaiting a response from the U.S. Justice Department to letters and personal appeals from Hickenlooper and Gregoire seeking clarity. In an interview with ABC in December, President Barack Obama indicated the Justice Department would not arrest recreational users, but did not say how it would deal with large grow farms and heavily taxed sales.

Left alone, Washington’s market is likely to be governed by a blend of Colorado’s medical-marijuana rules and its own liquor regulations. “I suspect we’ll use many of the requirements we do with liquor,” Garza said.

Once the rules firm up, expect to see a new land rush from entrepreneurs like Tripp Keber, founder of Dixie Elixirs, a medibles manufacturer. Once a developer of luxury motor-home resorts, Keber decided to get into medical marijuana while at a card table in Las Vegas, and he keeps a pair of red dice in his pocket.

His 27,000-square-foot production space near the Denver airport has 35 employees, including a biochemist, a chef and a mechanical engineer. It churns out 70 different products, including 175 cases of his signature THC-infused sodas.

Preparing for legal recreational sales in Colorado and Washington, his company bought a $200,000 extraction machine to expedite a process now largely done by hand.

“If you don’t believe that Big Alcohol, Big Tobacco, Big Pharma are watching this, you’re crazy,” Keber said.

“There is no medical marijuana book for dummies. Given the chance to buy it, I would have, and saved thousands and thousands of dollars.”

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WASHINGTON’S MARIJUANA LAW

Possession: Eliminates state criminal penalties for possession of 1 ounce of marijuana (or 1 pound in cannabis-infused food, or 72 ounces of cannabis-infused drink). Public consumption of marijuana, like alcohol, can mean a fine.

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