Some innovations like camo clothing caught on quickly
Throughout the course of history there are always significant events that change the future. These events guide us to where we are today. In fact, we cannot even imagine what life would have been like if those particular events never occurred.
The outdoors is not immune to these life-altering events either. A lot of times though, the things that change our pursuits involve innovations. These innovations sometimes take years to gain acceptance, other times they ignite quickly and explode across the industry.
One such innovation was camouflage clothing. Most of us today don’t even think twice about the horribly expensive and ultra-techy camo that we don as we take to the woods and waters. The science behind camo is quite impressive, but the business side is just staggering.
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