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Marco Rubio, the chosen one, still ‘has a long way to go’

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Rubio wasn’t just tapped for the post due to his ethnicity and immigrant roots. Like Obama of a few years ago, he’s his party’s best speaker as well as its first minority senator who can command national media attention and mount a serious White House bid.

As one of the eight senators hammering out a bipartisan immigration plan, Rubio has been the Republican salesman-in-chief, earning plaudits from longstanding immigration-reform opponents like Rush Limbaugh, the most influential commentator of the far right.

All of it inevitably fuels speculation about Rubio running for president in 2016.

For Rubio, the road to the White House from his West Miami home detours along the 2,000 miles of the U.S.-Mexico border.

“Marco Rubio has a long way to go,” said Joel Benenson, Obama’s pollster.

“The challenge for someone like Senator Rubio is that if people view his efforts as genuine, authentic and an act of true leadership and he’s really able to play a significant role, that’s one thing,” Benenson said.

“But if people view his efforts as a pattern of angling for political advantage — even on the issue of immigration where in the span of three years his position has gone back and forth and back and forth again – he’s got some explaining to do,” Benenson said. “And that makes his position harder.”

Rubio is in a race to define who he is to a national audience before the opposition does. Tuesday’s speech, following his high-profile address at the Republican National Convention in August, is his latest opportunity.

A Quinnipiac University poll last week showed that, nationwide, Rubio is relatively unknown to about 57 percent of the electorate. But of all the big GOP names polled, including former Florida Gov. Jeb Bush and Romney-running mate Paul Ryan, only Rubio was viewed more favorably (27 percent) than unfavorably (15 percent).

That puts a political target on his back. Every changed position, every flip flop, will garner attention.

Democrats note, for instance, that his immigration stances have evolved on amnesty.

In 2010, for instance, he said during a Senate candidate debate on CNN that a “path to citizenship is basically code for amnesty.” He wanted illegal immigrants to go back to their country of origin.

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