There’s one new lure that lives up to the hype

Each year, dozens of new baits that hit the marketplace. The manufacturers of these baits saturate us with ads, television shows and articles that tout why their particular offering is the best that there has ever been, is and will be. Of course, I try many of these new choices, but most of the time, I revert back to the lures that have worked for me over time. I do believe, however, that I have found one of these new lures that will live up to the hype.